“User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.” – Don Norman, Jakob Nielson
A UX designer is responsible for understanding and meeting the needs of the user. An excellent user experience goes beyond giving users what they need. A UX designer creates a seamless merging of multiple channels, including engineering, marketing, industrial design, and user interface design. The scale of the role is as broad as it sounds, which is why having buy-in from all stakeholders is essential. Read more here.